To see the wood from the trees – that’s why! Unlike other internal marketing communication tools and content crowdsourcing platforms, oogsta avoids the confusing jumble of links, comments and repeated topics. With oogsta’s Smart Topics you and your colleagues can review and endorse each other’s contributions – steering you to in the right direction to creating only the most important marketing content..
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Now more than ever, a centralised online solution for organising all of the ideas that you collect via email, Excel and conversations with colleagues is essential for a successful content marketing strategy. As an idea management software, oogsta helps you keep track of everyone’s contributions in an easy to use, searchable dashboard.
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As a collaborative idea generation platform, oogsta allows you to create new topics, upload supporting material (articles, creative, citations), invite colleagues to contribute and review, and keep all your inspiration in one place. It’s a content generator that goes beyond the usual business tools.
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The people with an informed opinion on a topic or industry, the go-to people in their field – they are Thought Leaders. They are innovative, inspiring, and most of all a trusted source of knowledge – whose expertise can be turned into actions in order to replicate their success. These people generate fantastic content and a strong following, and so can you.
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Content marketing and storytelling go hand in hand. Storytelling means communicating a message using a narrative – with the aim of making your audience feel something – enough that they take action. By using effective marketing storytelling techniques you can help consumers to understand why they should care about something, including your brand.
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This refers to marketing material that features third party, user generated content such as valuable case studies, interesting opinion pieces, amazing interviews with key industry figures, etc. This can come from your experts (employees, colleagues, peers) or your audience (the people who use your services or buy your products).
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Who better to generate authoritative, relevant, shareable content than your colleagues and contacts? With crowdsourced content – generated and reviewed by peers – you can tap into insights and solutions your customers will truly value.
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Glad you asked! It’s an all-in-one content marketing generation and management platform, that allows people across your business and beyond to collaborate in generating ideas and reviewing each others’ – which you can then turn into a steady stream of amazing marketing content.
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